Bachelor Marketing
A bachelor's for anyone working in marketing or wanting to get there. The programme ranges from consumer behaviour and market research through pricing and international marketing to marketing analytics and brand management, runs fully online and starts on any day.
Who this programme is built for
Two questions decide an application: does the programme take you further, and will they let you in at all.
Who the programme suits
- Marketing communication professionals and other practitioners who want to turn experience into a degree
- Career changers who want to enter the industry with an internship during their studies
- Working people who want to study flexibly alongside their job
Entry requirements
- General or subject-linked university entrance qualification, or Fachhochschulreife
- Without Abitur: master craftsman certificate, advanced vocational qualification or recognised vocational training of at least two years plus three years of full-time work experience; admission via a trial study (15 ECTS) or an entrance exam, depending on how close the subject is
- With foreign qualifications, German at level B2
Whether you meet the requirements is something I check with you before you apply. This is where most applications fail, and it can be settled in a single conversation.
What you study
The modules of the programme, as the provider lists them.
In the first semester you choose between a 30 ECTS marketing internship and an elective area.
What can be credited
Every credited module saves time and money. How much is possible depends on your prior learning.
According to IU, vocational training in marketing communication is credited with 57 ECTS, or 67 ECTS with Abitur. Work experience can count too. I clarify with you beforehand what applies in your case.
How credit transfer works in principle and what counts is explained on Credit transfer for work experience. The credit check gives you a first assessment in two minutes.
The small print
Legal status, assessment format and provider. The key facts are in the card at the top.
The information on this page is general in nature and based on my advisory practice (last updated 28.08.2026). It does not replace an official credit transfer or recognition decision by the respective university and is not legal advice. Specific decisions are made by universities, the ZAB (Germany), the BMBWF (Austria), or the SBFI (Switzerland). I clarify binding next steps with you in the initial consultation.
Is this your programme?
In 30 minutes I work out with you whether this programme carries your goal, what your work experience can be credited for, and whether another programme in the network fits better. I earn from the placement, not from your decision.
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